June 10, 2025

By Lane Kimble

More than 114 million people visited Wisconsin in 2024, helping the state smash not only one but three tourism-related records.

Tourism in 2024 had a $25.8 billion overall economic impact and generated about $1.7 billion in state and local revenue, Gov. Tony Evers’ office announced this week.

“That’s money that goes right back into our state and our communities,” Evers said in his weekly radio address.  “That’s a big deal!”

The tourism industry also supports about 182,000 full- and part-time jobs, Wisconsin Public Radio reported.

WTBA applauds the myriad departments, lawmakers, chambers of commerce, marketers, and workers who helped Wisconsin reach new record-setting figures, while also recognizing the thousands of men and women in the construction industry who help ensure visitors can safely get to and from their destinations.