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Archives for September 2025

Construction Suicide Prevention Week begins Monday; conversations key to saving lives

September 4, 2025 by Lane Kimble

Talk is cheap, the saying goes, but talking is an invaluable resource that may save lives in an industry hit especially hard by suicides.

Next week, Sept. 8-12, marks Construction Suicide Prevention Week.

More construction workers die by suicide than nearly any other profession in the U.S.

Centers for Disease Control data shows 53 deaths for every 100,000 workers.  That’s more than four times the national average.

The reasons are vast: construction is a male-dominated industry (men die by suicide at much higher rates than women), injuries and painkiller use are prevalent, and isolation combined with travel is frequent.

“If you’re away from family and friends, you need colleagues you can lean on,” Suicide Prevention Week steering committee member Angela Crawford says.  “Something as simple as checking in with someone can make the difference between them making a tragic decision or finding the help they need.”

Talking and having those tough conversations with coworkers, family, and friends is exactly what the Kronlage family urges construction workers to do.

Ty Kronlage, an equipment operator with a company in Iowa, died by suicide in October 2023.  He was just 21 years old.

WTBA worked with the Kronlage family to share Ty’s story during last year’s Construction Suicide Prevention Week, creating a powerful video that’s been viewed more than 24,000 times.

Filed Under: News, Industry News

SPREAD THE WORD: 2026 WTBA Scholarship applications now open

September 3, 2025 by Lane Kimble

Chances are you can think of an exceptional intern or student you’ve mentored in the transportation construction industry.

A financial boost may propel them to one day become an exceptional colleague.

Applications opened Tuesday for the WTBA of Tomorrow Scholarship program.

WTBA will award two $5,000 Engineering scholarships and two $3,000 Engineering Tech scholarships at the Contractor-Engineer Conference in January.

College-age students studying civil engineering, construction technology, surveying, and dozens of other related fields are encouraged to apply.  Applicants ideally attend a UW System or Wisconsin Technical College System school, however it is not a requirement.

Students must submit a cover letter, two letters of recommendation, and their latest school transcript to be eligible.  The application deadline is Friday, Nov. 7, 2025.

The WTBA of Tomorrow Council will meet this winter to review entries and select the four winners.  Generous donations from the WTBA Scholarship Auction fund the program each year.

Spread the word and encourage students to head to wtba.org/scholarships to apply now!

Filed Under: News

Larger than Life: WTBA’s work zone safety billboard featuring paving foreman’s kids gets TV attention

September 2, 2025 by Lane Kimble

KAUKAUNA, Wis. — Bob Ritter–like any dad with young kids–seems larger than life to his family.

Now, Ritter’s sons can say the same of themselves.

Since late-July, two 14×48-foot billboards along I-41 near Appleton featuring a heartwarming image of Ritter and sons Jayden (6) and Elias (8 months) stand watch over tens of thousands of drivers.

The giant signs deliver a simple but crucial message: “That guy in the vest you’re about to pass is our dad. Slow down!”

WBAY-TV (Channel 2) anchor Chris Roth highlighted the billboards Thursday afternoon ahead of the busy holiday weekend.

“With 17 years on the job, it’s part of my life now,” Ritter, who is a Northeast Asphalt paving foreman, told WTBA. “We want everybody to go home at the end of the day. That’s who I am now. It took me a little bit, as I got older, to realize how important safety is to go home to your family.”

WTBA staff came up with the idea for the billboards this spring, asked around for a willing family to participate, and found the Ritters through the Walbec Group. WTBA then contracted with a company with open boards nearby the massive I-41 expansion project, which will be a hotspot for construction activity over the next five years.

WBAY’s Roth also interviewed WTBA Executive Director Steve Baas, who talked about the association’s additional safety efforts, including Work Zone Safe Wisconsin, investments in the latest state budget, and an ongoing partnership with WisDOT.

“What we’re trying to do with the billboard and the campaign we’re doing, we’re trying to kind of tap into empathy,” Baas said, noting 90% of work zone deaths are actually drivers and passengers. “But there is a self-interest aspect of this that we want to reinforce to drivers too that, look, the life you save may be your own.”

“I think it’ll make a difference.  I certainly hope it does,” Ritter said of the billboard campaign.  “There’s a lot of people out there who need to realize they need to put their phones down in construction zones and pay attention when they’re driving through them.  All this needs to do is reach at least one of them.”

The billboards will stay up through mid-October. You can spot them on southbound I-41 just before the Highway J/Lawe St. interchange.

Filed Under: News, Public Affairs, Industry News

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